CASON J. CALLAWAY/CALLAWAY GARDENS COLLECTION
SOURCE: Ida Cason Callaway Foundation, 1987-
SIZE: 519 linear feet
SHELVING UNITS: 566 document boxes
36 photograph boxes (including negatives and slides)
16 artifact boxes
3 map storage cases
127 volumes (ledgers, albums, scrapbooks)
198 loose items (films, mounted maps and photos, artifacts)
PROCESSING: AGP and RAA, 1988-1991, 1995; PHW 2001; CDK 2005; NAD 2007
These records were donated to Troup County Archives by Howard H. Callaway and the Ida Cason Callaway Foundation. Most of the records were moved to the Archives in 1987 and 1988 from warehouses and offices at Callaway Gardens and from Cason Callaway's Blue Springs office. Frequent additions, mostly relating to ongoing activities at Callaway Gardens, are made to the collection.
BIOGRAPHICAL AND HISTORICAL NOTE
CASON JEWELL CALLAWAY (1894-1961)
Cason Callaway assumed many roles during his sixty-six years: textile manufacturer, farmer, business leader, and founder of Callaway Gardens. As a young man, he was groomed to follow his father into the textile business. This he did successfully for more than half of his adult life. He retired from Callaway Mills in LaGrange at age forty-four to devote his attention to development of his beloved Blue Springs in nearby Harris County.
From 1938 on, he listed his occupation as farmer, but he was much more. Using Blue Springs Farms as a model, he became the South's leading proponent of agricultural reform. He developed the One Hundred Georgia Better Farms Program and published The Business of Farming. Callaway was a Regent of the University System of Georgia and a director of U.S. Steel and Shell Oil. Through his friendship with Franklin D. Roosevelt, he became involved with the Warm Springs Foundation. His support was instrumental in developing their rehabilitation facilities. Callaway Gardens became the focus of the last ten years of Cason Callaway's life. The project grew out of his admiration for the beauty of the Pine Mountain Ridge and his desire to share that environment with others.
Cason Jewell Callaway was born November 6, 1894, at LaGrange, Georgia. He was the older of two sons of Fuller Earle Callaway, Sr. (1870-1928) and Ida Jane Cason Callaway (1874-1936). Their younger child, Fuller E. Callaway, Jr., was born in 1907. Cason's ancestors, for at least five generations, were farmers and Baptist preachers in Georgia. His grandfather, Abner Reeves Callaway, who came to LaGrange shortly after the Civil War, preached in local churches and taught at Southern Female College. At the time of Cason's birth, his father owned and operated Callaway's Department Store in LaGrange. Fuller Callaway, Sr. was an innovative salesman, a trait that brought him success in the mercantile business and later served him well as he marketed his textile products.
In May 1900, five-year-old Cason Callaway pulled the cord that blew the steam whistle to signal the opening of Unity Cotton Mill in which his father was a major investor. It marked the beginning of the Callaway textile business which Fuller Callaway and his sons would manage for almost seventy years.
Cason Callaway's early education was in LaGrange schools. At age fourteen, he entered Bingham Military School in Asheville, North Carolina, where he excelled in athletics and rose to the rank of captain of his company. After graduating from Bingham, he worked for a summer as a laborer in the mills. In the autumn of 1912, he entered the University of Virginia. A year later, his father decided a business school would be more practical for a young man destined to enter the textile industry. Cason enrolled in the Eastman School of Business in Poughkeepsie, New York, and progressed rapidly through the course of study.
At age twenty, Cason began his career with the mills as a bookkeeper at the Hillside plant. He soon became a director of several of the mills and helped organize Valley Waste Mills, a subsidiary which made use of by-products of the other mills. He served as manager and a one-person sales force, traveling extensively to promote the products of the new mill.
During World War I, Lieutenant Cason J. Callaway served in the Navy Department's Bureau of Supplies and Accounts in Washington, D.C. His responsibilities included purchasing cotton textiles for the Navy's use.
By 1920, Fuller Callaway, Sr. was in failing health and stepped out of the day-to-day management of the mills to become Chairman of the Board. Cason increasingly assumed responsibility for the mill operations. Under his leadership, the mills began to produce finished goods - rugs, towels, laundry products, industrial cleaning rags - in addition to tons of raw textiles used by other industries. He opened a New York office to expand sales efforts. Through stock purchases, he and brother, Fuller, Jr., were able to concentrate firm control of the network of mills in the family, leading to the 1928 charter of Callaway Mills, Incorporated. In the mid-1920s, on the advice of their father, they began to sell off less profitable operations and non-textile businesses, a move that helped the company survive the Depression years.
The Callaway brothers kept the mills operating during the Great Depression, though on a reduced schedule. The company stockpiled manufactured products in warehouses and tried to insure that at least one member of each employee's family worked a full week at full pay. During those difficult times, Cason served as President of the American Cotton Manufacturers' Association (1931-1932), as his father had done and as his brother would do later. In 1932, he became a Director of the Cotton Textile Institute and served on the Cotton Price Stabilization Board in Washington. In 1937, he joined three other private citizens representing the textile industry to travel to Japan and successfully negotiate a trade agreement reducing Japanese exports, which were flooding American markets.
In 1930, Cason and his wife, Virginia, purchased property at Blue Springs in Harris County, which they used as a weekend retreat from the rigors of running the mills. In 1935, Cason turned over the presidency of Callaway Mills to his brother and he became Chairman of the Board. In July 1938, at age forty-four, he retired from Callaway Mills and moved to Blue Springs.
VIRGINIA HOLLIS HAND CALLAWAY (1900-1995)
Virginia Hollis Hand was born February 21, 1900 at Pelham, Georgia. Her parents were Judson Larrabee Hand (1851-1916) and Florence Hollis Hand (1876-1969). Like Fuller Callaway, Judson Hand was successful in a variety of businesses, including farming, railroads, banking, and fertilizer works. He also opened a cotton mill around the turn of the century, but it is the mercantile business for which he is best remembered. The J.L. Hand Trading Company, in Pelham, operated as a family business until 1984.
Virginia attended the Lucy Cobb School in Athens, Georgia, and the Merrill School in Mamaroneck, New York. She met Cason Callaway while both were visiting in Atlanta. They married on April 3, 1920, and had three children, Virginia (1921-1986), Cason, Jr. (1924-), and Howard (1927-). Characteristic of the times, Virginia Callaway's primary role was that of wife and mother. She supported her husband in his various enterprises and was hostess to a continuous stream of visitors at their homes in LaGrange and Blue Springs.
Mrs. Callaway shared her husband's concern for the welfare of Georgia's people. Her philanthropic endeavors usually centered on individual children or families in the form of financial aid for education. She was active in Red Cross work, especially during World War II. She initiated Red Cross swimming classes for area children at Blue Springs pool, and frequently sponsored children at summer camps. Her interest in horticulture and preservation of native plants found fruition in Callaway Gardens where she was an active partner with her husband in planning and guiding the Gardens' development. Following Mr. Callaway's death, she succeeded him as Chairman of the Board of the Ida Cason Callaway Foundation. In 1971, she founded the Cason J. Callaway Memorial Forest. Its dual purposes are to preserve a large tract of mature woodland on the Pine Mountain Ridge and to serve as a conservation education facility. In 1973, she led a coalition of conservation organizations in opposing the proposed route of Interstate Highway 185 linking Atlanta and Columbus. Original plans had I-185 bisecting Pine Mountain. As a result of Mrs. Callaway's effort, the road runs west of the mountain and the environment of the ridge was protected.
Mrs. Callaway's leadership role at the Gardens continued into the 1980s, which saw construction of the Sibley Horticultural Center and other major expansion projects. She died on February 11, 1995.
Blue Spring is located four miles west of Hamilton in Harris County. Situated at the base of a quartzite cliff, it measures some twenty-five feet across and produces over three hundred gallons of water per minute. At one time, plans had been considered to tap the spring as a water supply for Columbus, Georgia. Cason and Virginia Callaway first visited the spring on a picnic with friends in 1921. Subsequent visits to the spring followed with increasing frequency and, on August 12, 1930, the Callaway's purchased a 2,500-acre tract that included Blue Spring. They impounded a fourteen-acre lake on nearby Barnes Creek, christening it Lake Ida after Cason's mother. They built a cottage beside the lake that served as a weekend retreat. When Cason retired from the mills in 1938, he and Virginia acquired from Fuller Callaway, Jr. a lodge on Lake Ida, which they enlarged as their permanent residence.
Mr. Callaway added to his Harris County land holdings and began a program of land improvement that included reforestation, erosion control, and clearing for agriculture. Determined not to continue the process of soil depletion with corn and cotton, Callaway constantly experimented with new crops and livestock. Though he styled himself a farmer, others referred to him as an agricultural economist. He applied strict budgeting and accounting practices to each of his farming operations, always with an eye to discovering crops that could turn a profit without destroying the land. He grew innumerable varieties of grain and silage crops. He planted acres of kudzu, recently imported from the Orient. Now despised a as rampant weed, it once held promise as a nutritious forage and silage crop. Blueberry bushes, muscadine vines, and fruit trees were planted on the slopes of Pine Mountain. The thirty-eight acre Lake Florence was built in 1937. Mr. Callaway demonstrated that with proper management the lake was capable of producing tons of fish annually. The poultry division produced as many as ten thousand turkeys and fifteen thousand mallard ducks annually. He built grain storage facilities, a dehydrating plant, a canning plant, and freezer lockers so that his products could be processed locally.
FRANKLIN D. ROOSEVELT
Most notable among the visitors who toured Blue Springs Farms was Franklin D. Roosevelt, who occasionally drove across Pine Mountain from Warm Springs to inspect the progress. Callaway met Roosevelt about 1925 when the future President was developing a rehabilitation facility for polio victims at Warm Springs. With their mutual interest in the land and the welfare of the people of west Georgia, the two men developed a close friendship. They worked together with the Warm Springs Foundation and the National Polio Foundation. In 1933, in the depths of the Great Depression, Cason Callaway led a group of prominent Georgians who raised $100,000 to construct Georgia Hall, a residence facility for Warm Springs patients.
BUSINESS AND CIVIC LEADERSHIP
President Roosevelt appointed Callaway to the Business and Industry Council, an organization whose function was to search for ways to pull the country out of the Depression. In 1932, Governor Richard Russell appointed him as a charter member to the Board of Regents of the University System of Georgia. He served for twenty-one years, concentrating on the economic problems that continually confronted the State's colleges. On at least two occasions, efforts were initiated to draft him as a gubernatorial candidate. Each time he quietly but firmly rejected the idea. In 1943, Callaway became a director of United States Steel Corporation. He also served as a director of Shell Oil, Chemical Corn Exchange Bank of New York, and Trust Company of Georgia.
ONE HUNDRED GEORGIA BETTER FARMS
Callaway's model farm at Blue Springs attracted considerable interest on both the state and national levels. He served as chairman of the agricultural panel of the state's Agricultural and Industrial Development Board and chairman of the Agriculture Committee of the Board of Regents. From 1941 until his death in 1961, he served as a trustee of the Nutrition Foundation.
In November, 1943, at the Vanderbilt University Conference On Postwar Problems, he presented a paper he called "Postwar Problems and Opportunities of Southern Agriculture. He outlined four steps necessary for improvement: improve the soil, provide long-term credit, use machinery and provide processing plants near the farms. Out of this presentation grew his plan for "One Hundred Georgia Better Farms." On August 2, 1944, at a conference of business and civic leaders in Atlanta, he introduced his plan which called for groups of seven individuals to invest $1,000 each for purchasing and improving a one hundred acre farm. The initial phase of the project lasted three years (1945-1947) with about seventy-five of the one hundred farms showing marked improvement in crop yields and income.
In August 1947, Callaway suffered a heart attack forcing him to curtail the strenuous schedule he had maintained in his crusade for agricultural reform. A few months later, a devastating flood inundated much of Blue Springs' crop land. He reduced the scope of the model farm, and most of the experimental fields were converted to pasture or planted in pine trees. In 1950, Mr. Callaway initiated a long-term forest genetics program. Under the direction of Blue Springs forester and engineer Eitel Bauer, the goal was to select and propagate superior pine trees, thereby benefiting both land owners and the timber industry.
While he lived in LaGrange, Callaway helped to organize Highland Country Club. He developed Piney Woods Subdivision near the Country Club, selling lots to friends and business associates. He envisioned the same sort of development on a tract of his Harris County property. In 1949, work began on the "Goodman Project." Eitel Bauer surveyed a 175 acre lake site on Mountain Creek, with a road encircling it and a series of smaller lakes on tributary streams. Plans were drawn for a nine hole golf course, clubhouse and boathouse. Blue Springs manager William T. Cooksey headed the project and farm crews provided skilled labor for construction.
As work progressed, Mr. and Mrs. Callaway decided to turn the development into a public garden rather than a private residential community. Mr. Callaway had established the Ida Cason Callaway Foundation, a charitable trust, in 1936. Ownership of the property was transferred to the Foundation. Picnic tables, parking areas, walking trails, and other facilities were added to make the gardens amenable to the public. On May 21, 1952, Ida Cason Gardens opened. In 1955, the name was changed to Ida Cason Callaway Gardens, and shortened to Callaway Gardens in 1962.
Being a public garden meant that the project would have to be funded by some means other than selling lots. The Country Store, the Old Water Mill and the Gardens Farms were conceived as revenue producing businesses to support the Gardens. In January 1952, Gardens Industries, Inc. was formed to operate the profit-making businesses. Gardens Services, Inc. was formed in 1958 to operate the recreational facilities, the motel, and later the cottages. In 1964 the two companies merged, retaining the name, Gardens Services (now called Callaway Gardens Resort, Inc.). The Ida Cason Callaway Foundation continued to operate the gardens and other non-profit activities.
Since their earliest days at Blue Springs, the Callaways had worked to preserve the native flora of the Pine Mountain ridge. During a 1930 summer visit, Cason discovered a shrub bearing coral red flowers - the plumleaf azalea, Rhododendron prunifolium. Over the years the Callaways had propagated thousands of the rare azalea. Under Mrs. Callaway's direction, azaleas and other native plants from the Blue Springs nurseries were used to enhance the lakeside drive at Callaway Gardens. In 1953, Fred C. Galle came to the Gardens and spent the next twenty-seven years as Director of Horticulture, assembling extensive collections of hollies, azaleas, and rare plants that brought Callaway Gardens recognition as one of the nation's leading botanical gardens.
Cason Callaway died on April 12, 1961. Implementation of his plans and further development of the Gardens continued under the leadership of Virginia Callaway and their son, Howard. Howard "Bo" Callaway joined the organization in 1952 as head of Gardens Industries and later served as Executive Director of Ida Cason Gardens and President of the Ida Cason Callaway Foundation. Bo Callaway is also noted for his political career in Georgia and on the national level. The third generation of the Callaway family now participates in the development of Callaway Gardens, which continues today as an active participant in West Georgia's tourist and convention industry and as a leader in environmental education.
SCOPE AND CONTENT NOTE
As the name of this collection implies, the material falls into two broad categories - that generated by Cason Callaway, his family and staff at LaGrange and Blue Springs, and that produced by the various entities that make up Callaway Gardens. The distinction, especially prior to Mr. Callaway's death, is not always well defined.
The oldest records deal with the establishment of Callaway Mills and date from about 1900. (Most of Callaway Mills records are held by the estate of Fuller Callaway, Jr.) Some photos and individual documents are older.
Cason Callaway's career as industrialist and philanthropist can be traced through the correspondence/subject files, business records, and photographs that comprise this collection. Researchers can also find information on the accomplishments of his wife Virginia, son Howard, and father, Fuller Callaway, Sr. Magazine articles and news clippings provide extensive documentation of Mr. Callaway's activities and projects.
The development of Callaway Gardens is also documented in Mr. Callaway's correspondence and in clippings and publications, but other significant information relating to the building of the Gardens can be found in the files, maps and drawings of engineer Eitel Bauer. Various departments at Callaway Gardens make frequent additions to the collection so that more recent developments at the Gardens, such as the Sibley Horticultural Center and the Day Butterfly Center, are documented. Large photograph and video collections provide an important visual record of both Callaway's career and the development of the Gardens.
In addition to documenting the Callaway lifestyle, business affiliations, and philanthropic endeavors, this collection provides insight into topics ranging from agriculture to politics and from education to corporate business.
PROCESSING AND ORGANIZATION NOTE
Most of the material in this collection was received at the Archives in 1987 and 1988 in its original file cabinets and storage boxes, making it possible to maintain the filing system used by Mr. Callaway's staff. The first five series, Correspondence, Bauer Files, Financial Records, Clippings/Publications and Horticulture Records are categories established by Callaway staff. Material in the Photographs and Memorabilia series was organized by the Archives staff. Virginia Callaway contemplated establishing a museum, and in 1972, she went through her collection of photographs and important documents, identifying, labeling and noting the significance of many items. Her notes were especially helpful in identifying photos and memorabilia.
Cason Callaway Papers, Special Collections, Emory University Library
Franklin D. Roosevelt Presidential Library (Correspondence with Cason Callaway)
Howard H. "Bo" Callaway Collection, Richard B. Russell Library, University of Georgia
Gerald R. Ford Presidential Library (Howard H. Callaway Papers)
Callaway Family Papers, MS-9, Troup County Archives
Callaway Family Association Records (genealogical), MS-55, Troup County Archives
SERIES I: CORRESPONDENCE/SUBJECT FILES, 1890-, 129 linear feet
Following the original system of organization found at the Rock Office, the Correspondence Series is divided into several sub-series according to the individual or organization that generated the correspondence. Material is filed alphabetically, either by surname of the correspondent or by the name of a company or organization, although, occasionally, files may be found under a subject heading, for example, "Automobiles." Mr. Callaway's staff further organized his personal correspondence by decade, i.e., 1940-1949, A-Z, 1950-1959, A-Z. Within each folder, items are arranged in reverse chronological order.
Researchers should bear in mind that correspondence revolving around a given topic may be found under more than one heading; for example, by the name of an organization and by the name of officers or directors of the organization. See the container list for general topic headings. Notes on each sub-series follow.
Subseries A: Better Farms Program, 1944-1950, 7 linear feet
The One Hundred Georgia Better Farms Program was Cason Callaway's plan for agricultural reform. Material in this sub-series outlines Mr. Callaway's strategy for implementing the plan. Some of the correspondence is between Cason Callaway and the agricultural experts he enlisted to help with his plan, but most of the letters deal with recruiting investors and soliciting publicity for the program. Correspondence with the Better Farms investors is generally filed under the name of their county of residence, but may appear under the individual's name. Reports on each farm are filed under the name of the county in which the farm was located. Through the Ida Cason Callaway Foundation, Mr. Callaway published The Business Of Farming in 1948, and distributed it to agricultural schools, 4-H clubs, and individual farmers. He corresponded extensively with experts who prepared the text and handled publicity and distribution of the book. Press coverage of the Better Farms Program was extensive. Researchers should see Series IV, Clippings/Publications, for additional information.
Subseries B: Blue Springs Farms, 1935-1961, 12.5 linear feet
Blue Springs Farms correspondence deals with all aspects of running the model farm: procuring stock and equipment, processing crops, sale of farm products, employees, visitors. This sub-series also contains many subject files pertaining to equipment or crops either grown or considered as potentials for Blue Springs. There are folders for alfalfa, kudzu, poultry, timber, etc., and related files under the names of vendors and purchasers or experts in the particular field. These records deal mostly with Mr. Callaway's search for information on the various crops grown at Blue Springs. For inventories, cost and production records, researchers should consult Series III, Financial Records.
Subseries C: Callaway, Cason J., 1890-1961, 71.5 linear feet
Some of the older items in this sub-series relate to Fuller E. Callaway, Sr.'s background in the textile industry and document Cason Callaway's entry into his father's business. Most of the material, however, dates from about 1940, after Cason's retirement to Blue Springs. It is mostly general correspondence between Cason J. Callaway, Sr. and his many friends, relatives, and business associates, as well as strangers who sought his assistance.
One of the principal components of the collection is Mr. Callaway's correspondence with directors and officers of corporations for which he served as director. The more notable include U.S. Steel, Shell Oil, Chemical Bank and Trust, and Trust Company of Georgia. Along with correspondence, there are records of business meetings.
Much of the correspondence concerns Mr. Callaway's agricultural interests, especially the Better Farms Program. There are innumerable inquiries from citizens around the state and across the country desiring to visit the Blue Springs Farms or seeking advice on agricultural matters. Related material includes correspondence dealing with the Friends of the Land organization, the Soil Conservation Service, and similar organizations.
Mr. Callaway took an active role in a variety of charitable, educational, civic, fraternal and research organizations such as the National Foundation for Infantile Paralysis, the Nutrition Foundation, the Board of Regents of University System of Georgia, and LaGrange College. He corresponded extensively with trustees and officers of the organizations in which he served.
Correspondence regarding many businesses and citizens in Troup and Harris Counties provides insight into Mr. Callaway's relationships with local citizens from all walks of life. Further correspondence concerning Troup County includes material on the development of Piney Woods Subdivision in LaGrange.
Mr. Callaway corresponded with government officials seeking their support on matters ranging from tax legislation to construction and maintenance of roads in his area. He also expressed opinions regarding such matters as shortages caused by World War II and Communist infiltration.
Mr. and Mrs. Callaway entertained regularly, both on a grand scale and on a more personal basis. Some of the groups entertained at Blue Springs include the boards of U.S. Steel, Shell Oil, and Callaway Mills. In addition, the Callaways entertained such notables as Presidents Roosevelt and Eisenhower and General Jimmy Doolittle. Some correspondence deals with arrangements for these special occasions.
Correspondence designated by Mr. Callaway as "Gardens Letters" includes inquiries and comments from visitors or potential visitors to the Gardens. Much of the mail was in response to a 1957 article on the Gardens which appeared in the Saturday Evening Post. Planning and daily operation of the Gardens are topics of correspondence between Mr. Callaway and Gardens supervisors.
Among the many demands on Mr. Callaway's time were requests to make speeches, invitations to join a variety of organizations, and an unending stream of invitations to attend conventions, meetings, commencements and the like. After suffering a heart attack, Mr. Callaway began increasingly to decline such invitations. The presence of hundreds of thank-you notes, get well cards, and congratulatory letters in the collection attests to Mr. Callaway's widely acclaimed generosity and popularity.
Subseries D: Callaway, Howard H. "Bo", 1967-1968, 4 linear feet
Howard Hollis Callaway was born in LaGrange, Georgia, in 1927. He attended elementary school in LaGrange and graduated from Episcopal High School in Alexandria, Virginia. He was enrolled at Georgia Tech for a year before entering the U.S. Military Academy at West Point where he graduated in 1950. In 1952, after service in the Korean War, Callaway joined his father in managing Callaway Gardens. In 1964, Bo Callaway became the first Georgia Republican since the Reconstruction Era to win a seat in the House of Representatives. In 1966, he ran an unsuccessful campaign for governor of Georgia. Callaway subsequently rose to national prominence serving as Secretary of the Army in the Nixon and Ford administrations and as Gerald Ford's presidential campaign manager.
The records in this collection reflect two years of service to Callaway Gardens. Mr. Callaway's political papers are housed in the University of Georgia's Richard B. Russell Library and the Gerald R. Ford Presidential Library. Researchers can find additional information on Bo Callaway's political career in Series IV and VII of this collection, and in an extensive three part article by Millard Grimes in the 1995 Georgia Trend Magazine in the Archives vertical file.
Mr. Callaway's staff maintained separate files for the Ida Cason Callaway Foundation (ICCF) and Gardens Services, Inc. (GSI). ICCF records include notes on trustees' meetings and annual reports. Mr. Callaway also corresponded with the trustees on matters of Foundation policy. His correspondence with Bill Cooksey and Fred Galle deals with development and maintenance of Foundation property. Letters and memoranda between Bo and his mother give an indication of their philosophies of the Gardens' purpose.
The records in Mr. Callaway's Gardens Services files consist mainly of memoranda to the various department heads regarding maintenance and operation of lodging and recreation facilities. Mr. Callaway often responded to guests' complaints or compliments with a personal letter.
Subseries E: Callaway, Virginia Hand, 1922-1980, 10.5 linear feet
Much of Mrs. Callaway's correspondence deals with household management or social engagements. Mildred Cooksey, wife of Blue Springs Manager William T. Cooksey, served as her secretary for almost forty years. Mrs. Callaway's charitable activities are well documented, especially her work with the American Red Cross. She often provided assistance to young people on an individual basis for their education or for summer camp. The collection contains numerous thank you letters and progress reports.
Mrs. Callaway's notes on the history of Blue Springs (box 2, folder 3) are significant. She also collected reminiscences of Cason Callaway from his friends and business associates (box 12, folders 13-14).
Letters to politicians, bureaucrats, attorneys, and conservationists, written between 1972 and 1974, document Mrs. Callaway's successful campaign to alter the proposed route of Interstate Highway 185, which would have bisected Pine Mountain.
Subseries F: Cooksey, William T., 1936-1980, 16 linear feet
William T. Cooksey was Secretary and Treasurer of the Ida Cason Callaway Foundation. He came to Blue Springs in 1944 as farm manager and, in that capacity, oversaw construction of Callaway Gardens. During the early years of the Gardens' existence, he also served as an officer of the Foundation's subsidiary companies. Most of the records in this subseries date from 1964 when Mr. Cooksey became associated solely with the Foundation.
Cooksey's correspondence with other ICCF officers provides insight into both the philosophy behind the Gardens' long range development plans and the relationship between Ida Cason Callaway Foundation and Gardens Services, Inc. (now Callaway Gardens Resort, Inc.). Real estate records, architectural plans, and building contracts trace the progress of all the Garden's major expansion projects, while communications with department managers deal with the daily operation of the Foundation.
Subseries G: Glade Springs Farms, 1952-1954, .5 linear feet
Glade Springs Farm was operated briefly by the Callaways' daughter, Virginia Callaway Jackson, on her Harris County property. Mrs. Jackson resided in California. The collection consists of progress reports from her farm manager and letters to agricultural experts seeking advice on the operation of her farm.
Subseries H: Ida Cason Callaway Foundation, 1936-1961, 1 linear foot
In this subseries is a sampling of the many requests for donations which were submitted to the Foundation from individuals, churches, and charitable organizations. Cason Callaway's strong devotion to civic duty and family loyalty are reflected in the Foundation's unsolicited support of individuals whom Callaway considered to be deserving.
Subseries I: Manchester Development Company, c.1905-c.1937, 1 linear foot
Correspondence and related documents trace the founding of the cotton mill and village at Manchester in Meriwether County by Fuller E. Callaway, Sr. Most of the records deal with the sale of lots and houses in the mill village, but there are also stock records and items concerning construction of the mill buildings and acquisition of looms and other machinery.
Subseries J: Old Water Mill, 1942-1963, 3 linear feet
As early as 1942, Cason Callaway investigated the possibility of establishing a grist mill. The project was given low priority during the late 1940s as Mr. Callaway shifted emphasis from his model farm to development of the Mountain Creek Lake Project. When the Callaways decided to make the project a public garden, the Old Water Mill was one of the businesses set up to generate revenue to support the Gardens. In November 1950, Mr. Callaway purchased and restored an abandoned mill on Mulberry Creek, south of Hamilton. Under manager Bruce Williams, the mill produced and marketed stone ground meal, grits and related products under the Pine Mountain brand name. The Country Store was the retail outlet for the mill and Gardens Farms. In 1964, the mill was sold to the Eelbeck Milling Company of Columbus.
Mr. Williams' correspondence with suppliers and customers provides information on the daily operation of the mill. Correspondence relating to advertising reveals the kinds of products that were produced. A few items deal with licenses, inspection, and government regulations. Detailed architectural plans for the mill are also included.
Additional information on the Old Water Mill, The Country Store, Gardens Farms and Gardens Industries, Inc. can be found in the financial records, Series III.
Subseries K: Miscellaneous, c.1980-, 2 linear feet
Items included in this subseries are from various departments and officers of Callaway Gardens. The correspondence usually deals with routine operation of the Gardens such as guest services or maintenance. Marketing Department and Public Relations Department correspondence concerns preparations for special events. Also included is miscellaneous information on various subjects (including people & events) that are associated with the Gardens.
SERIES II: EITEL BAUER FILES, c.1940-1985, 23.5 linear feet
The Bauer records provide extensive technical information on the development of Blue Springs Farms and Callaway Gardens. Material contained in the files illustrates Cason Callaway's philosophy of land management. The files include boundary surveys, topographical maps, and utilities maps. Plans for construction of roads, lakes, and golf courses are included, as are blueprints for structures at Blue Springs and Callaway Gardens.
Eitel "Pewee" Bauer, holder of degrees in forestry and engineering from the University of Georgia and Harvard, joined the Blue Springs organization in 1940. In addition to managing Callaway timber land, Mr. Bauer designed and supervised most of the land development projects undertaken by Cason Callaway. Mr. Bauer was meticulous in the maintenance of his records. His correspondence and subject files, arranged alphabetically, are complemented by an extensive collection of tracings and prints, which are arranged numerically under topic headings. An inventory of the files, tracings, and prints appears in the container list. (The term "tracing" refers to an original work. It might be a map, an architectural drawing or other mechanical drawing. Prints are copies of the tracings. They might be blueprints or black and white copies. Most entries consist of a tracing plus one print.)
A few items pre-date Eitel Bauer's association with Cason Callaway. Construction records for the Callaways' Blue Springs estate include blue prints, contracts and specifications by Ivey and Crook, principal architects of the lodge. Other architects whose work is included are John Leon Hoffman and Henry J. Toombs. Some of the earliest maps and drawings were prepared by the Callaway Mills Engineering Department. There is some material on the development of Mr. Callaway's Troup County property, particularly Piney Woods Subdivision in LaGrange.
As Cason Callaway's engineer, Mr. Bauer supervised much of the construction of Callaway Gardens. Beginning with site survey and selection in the 1940s, Mr. Bauer's records trace the development of the Gardens up to 1985. Construction of all the Gardens' major facilities - lakes, trails, the motel, cottages, golf courses, Robin Lake Beach, and the Gardens-Harris County Airport - is documented.
SERIES III: FINANCIAL RECORDS, l919-c.1985, 284 linear feet
These records from Blue Springs Farms, Ida Cason Callaway Foundation and its subsidiary companies, and personal accounts of Cason Callaway's family are all financial in nature. Files are arranged chronologically under the name of each company or individual. One group of records includes mixed files from all of the Foundation's subsidiaries and is labeled General Financial Records. Files have been kept in their original folders. The records for some years are incomplete. Files for the farm and various businesses frequently include payrolls, inventories and sales reports. One hundred seven ledgers contain similar records. An inventory is included in the container list.
SERIES IV: CLIPPINGS/PUBLICATIONS, 26.5 linear feet
Cason Callaway's achievements are documented in the newspaper clippings, periodicals, pamphlets and books that comprise this series. Researchers will also find material on the careers of Virginia, Howard, and Fuller Callaway, Sr. Press releases and clippings regarding all facets of Callaway Gardens are periodically deposited in the Archives by the Gardens' Public Relations Department.
Subseries A: Publications
Cason Callaway's plan for agricultural reform and his development of Callaway Gardens attracted coverage from national publications. He actively sought publicity for both projects. His textile career, honors, civic and social activities are less extensively documented. The collection includes a few articles dealing with the textile business written by Mr. Callaway. In 1948, he published The Business of Farming. His pamphlet, What Is An Executive-, was published shortly before his death. A biography, Cason Callaway of Blue Springs, by Paul Schubert, was published in 1964. Publications produced by Callaway Gardens are also included in this series. Publicity and guest information brochures as well as educational pamphlets have been published since the Gardens opened in 1952.
Subseries B: News Clippings
News clippings comprise the remainder of this series. From 1952 to 1984, clippings regarding the Gardens can be found inter-filed with material in Subseries A. After 1984, Callaway Gardens began the task of collecting articles on a regular basis that dealt with the Gardens and people associated with it. Articles from 1985 to the present can be found consistently in this subseries and are arranged by year and month. Included is clippings from all over the United States regarding the Gardens. These give useful insight into the different activities of the Gardens.
SERIES V: HORTICULTURE DEPARTMENT RECORDS, c.1953-, 12 linear feet
The Callaway Horticulture Department cooperated with individual plant enthusiasts and institutions such as the National Arboretum, the American Horticultural Society and the U.S. Department of Agriculture to acquire rare or unusual plants and to disseminate information about their culture. The bulk of this series is comprised of plant accession records, indicating when and from whom a plant was obtained and where it was planted in the Gardens. Accession notebooks record plant acquisitions chronologically, 1960-1983. Plant Sciences Data Center cards and computer print-outs are arranged alphabetically by scientific name. Maps of the Gardens' flower trails supplement the planting data.
Miscellaneous reports deal with specific plant collections, flowering dates (1960-1964), azalea hybridization (1954-1961), and fall foliage color. Also included is information concerning the acquisition of tropical hummingbirds for the Day Butterfly Center.
SERIES VI: PHOTOGRAPHS/AUDIO VISUALS, c.1875-, 30.5 linear feet
Albums, video cassettes and individual photographs provide a visual record of the Callaway family at Blue Springs and the development of Callaway Gardens. Interviews with Mr. Callaway regarding his work in agriculture and scenes of the early days of Callaway Gardens are recorded on 16mm film, and duplicated on video cassette. Special events at Callaway Gardens such as the Masters Water Ski Tournament and dedication of new facilities are also recorded on film and cassette. In 1990, a program was begun to record, on video cassette, reminiscences of long-time Callaway employees. Occasional additions are made to both the cassette collection and the collection of Callaway Gardens publicity photographs.
Portraits of Cason and Virginia Callaway's ancestors date from the late 1800s. Photos of Mr. and Mrs. Callaway, their children and grandchildren, include both formal portraits and snapshots. Photos of the Callaway family's travel experiences and snapshots of family and friends enjoying visits to Blue Springs comprise a large portion of the collection. President Franklin D. Roosevelt is just one of the notables photographed at Blue Springs.
Presentation of awards to Cason Callaway, weddings, dinners, receptions, and corporate board meetings which were held at Blue Springs are included under the heading, Special Occasions. Cason Callaway's business interests, especially his affiliation with U.S. Steel Corporation, are documented in several photo albums. In addition to his business interests Callaway was an innovative farmer. The experimental farming operations at Blue Springs and the Georgia Better Farms Program were photographed between 1945 and 1948.
The photographic record of Callaway Gardens includes scenes of cotton fields and pasture land taken prior to the commencement of construction of Mountain Creek Lake in 1949. The lakes, Clubhouse, Country Store, Gatehouse (now Information Center) and Boat Dock were photographed during construction about 1949-1951. Later photographs show the addition of Robin Lake Beach, the motel, cottages and the Ida Cason Callaway Memorial Chapel. More recent photos feature the Sibley Horticultural Center and the Day Butterfly Center. Horticulture Department photographs show changes that have occurred in the plantings, trails, and greenhouse complex. Material from the Gardens' Marketing and Public Relations Departments includes photos, slides, and contact sheets and features recreational activities, lodging and dining facilities, celebrities, and scenic shots of the Gardens.
SERIES VII: MEMORABILIA, c.1864-1976, 12 linear feet
Cason and Virginia Callaway's memorabilia reflects an appreciation of their rural Southern heritage, their love of family, and a strong sense of social responsibility.
Jewelry, Confederate money, and other keepsakes from their Callaway, Cason and Hand ancestors date from the mid-1800s. Childhood mementoes include Virginia's baby album, a doll and Cason's engraved sword from his military school days. Invitations to White House functions and other prestigious events attest to the couple's social prominence. Callaway philanthropy and devotion to civic duty are documented by numerous certificates and resolutions of appreciation.
One of the manifestations of the esteem in which Callaway was held by his business associates was the naming of a ship in his honor. Artifacts from the ore-carrier Cason J. Callaway are included in the collection. Following his death in 1961, Mrs. Callaway collected the memorials and tributes offered by his business colleagues.
Miscellaneous artifacts include samples of Callaway Mills products, memorabilia from Howard Callaway's political career and a few personal items such as Cason Callaway's pipe and hat.
SERIES VIII: SEE ATHOS MENABONI COLLECTION
SERIES I: CORRESPONDENCE/SUBJECT FILES, 1900-
Subseries A: Better Farms Program, 1944-1950
Box 1 A-G
Box 5-6 Better Farms Program - reports on individual farms (arranged alphabetically by county; farm number appears on each folder heading)
Box 7 The Business Of Farming - correspondence, distribution
Box 8 Investors - card index for Better Farms Program (alphabetical by surname)
Subseries B: Blue Springs Farms, c.1938-c.1950
Box 1 AAA Farm Program - Azaleas
2 Babcock - Birdseye
3 Blackberries - Blueberries
5 Boats and motors - Celery
6 Champion - Compost heap
7 Cooksey, William T.
8 Co-op Farms - Dehydrated Products Division
9 Dehydrator - Excelsior
10 Fairbanks Morse Compnny - Furnace
11 Galloway - Georgia Power Company
12 Gibson - Guns
13 Hagan - House list (llouses on Blue Springs property)
14 Hunt - Ivey and Crook
15 Jackson - Lespedeza
16 Letterhead (Blue Springs) - Mixer (poultry feed mixer)
17 Moisture register - Nursery stock permit
18 Oakland - Peat moss
19 Peavy - Plowden
20 Ponder - Quince
21 Ragland - Saw mill
22 Scarlet - Soil Conservation Service
23 Spence - Trapping
24 Trees, apple - Tree Improvement Project
25 Tweed - Yancey Brothers
Subseries C: Callaway, Cason J., c.1900-1961
c.1890-1939 [Note: Most material relates to the Callaway family's involvement in the textile industry.]
Box 1 A-C and miscellaneous items related to history of Callaway Mills
3 Cotton Manufacturers ' Association/textile Mission
4 Piney Woods Lake and Subdivision
1940-1949 [Note: Individual letters within files are in reverse chronological order, with the latest date appearing first.]
Box 1 Unidentifeid and Abercrombie - American Red Cross
2 Anderson - Arizona trip
3 Armco - Automobiles
4 Automobiles - Bearden, G. Nolan
5 Beaver, Sandy - Boats
6 Boatwright - Brown (chauffeur)
7 Brown - Caldwell
8-11 Callaway: Family, Associations, Mills
12 Callaway Mills - Carlock
13 Capital City Club - Champion
14 Central of Georgia Railroad - Chemical Bank and Trust Company
15 Chemical Bank and Trust Company - Christmas
17 Christmas Turkey Lists - Collier
18 Collins - Cotton Manufacturers' Association of Georgia
19 Cotton Manufacturers' Association of Georgia - Currey
20 Dahl - Dodd, John S.
21 Dobbs, Samuel C. - Eastman
22 Eaton - Episcopal High School
23 Equitable - First National Bank of Atlanta
24 Fish - Friends of the Land
25 Fuller - Georgia Hereford Association
26 Georgia Hereford Association - Glover
27 Glenn, Thomas R. - Hall
28 Ham - Harvard
29 Harvey - Holstein
30 Hollis - Industrial Location Advisory Committee
31 Industrial Location Advisory Committee - Jackson, Baxter
32 Jackson, Baxter - Jenkins, Lee
33 Jewell - Kappa Sigma
34 Kappa Sigma - LaGrange College
35 LaGrange College - Latimer, Anna
36 Latimer, Florine - Lovejoy, Hatton
37 Lovejoy, Hatton - Manchester
38 Manchester - McDonald, John Yates
39 McDonald, M. - Milam, J.J.
40 Milam, J.J. - National Foundation For Infantile Paralysis
41 National Foundation For Infantile Paralysis - Nixon, O.F.
42 Noland - Nutrition Foundation
43 Nutrition Foundation - Olds, Irving S.
44 Olds, Irving S. - Paris
45 Palmer, C.F. - Phillip, Robert W.
46 Phillip, Robert W.
47 Poor's - Rayburn
48 Rawson - Regents
49 Regents - Rich's
50 Ridley - Rosselot
51 Roosevelt Franklin D. - Sears
52 Securities - Simpson, Glenn
53 Simpson, Dr. R. Turner - Smith, Harold L.
54 Smith, Hazen - Southern Railway
55 Southern Railway - Stewart, H.B.
56 Stewart, H. B. - Strickland, Robert
57 Strickland, Robert - Talman, E. Lee
58 Taylor - Turman
59 Trust Company of Georgia - United States Steel
60 United States Steel
61 United States Steel - Utah
62 University of Georgia - Waldorf Astoria
63 Walker, P.G. - Wedding arrangements (Jinks)
64 Wedding arrangements (Jinks) - Williams, Robert D., Jr.
65 Williams, Robert D., Jr . - Woods
66 Woolford, T. Guy - Zinsmaster, Harry
Box 1 Abercrombie - Andrews
2 Annie Davis Kitchen - Bailey
3 Baird - Black
4 Blanchard - Brittain
5 Broadstreet's - Calhoun
6-10 Callaway Family Associations
11 Callaway Mills - Cartier
12 Carpenter, Mrs. Arthur - Chemical Bank
13-14 Chemical Bank
15 Chester - Christmas turkey lists
16 Christmas turkey lists - Comer, Donald
17 Conner - Crocker
18 Crowder - Dismukes
19 Diets - Dykstra
20 Eady - Fairless
21 Fairless - First National Bank, Atlanta
22 Fish - Friends Of The Land
23 Friends Of The Land - George, Senator Walter F.
24 Gardens letters
25 Gardens letters - Gardens schedules
26 Georgia - get well cards
27 Get well cards - Grainger
28 Graves - Hall Of Our History
29 Hall Of Our History - Hand, Kaki
30 Hand, Mr. and Mrs. L.D. - Helm, Harold
31 Helm, Harold - Hopwood
32 Hosch - Investors' Reader
33 Jack - Jewell
34 Jinks - Johnston
35 Jolley - Kump
36 Lactona - Lamaster
37 Leonard - Mailing Lists
38 Manchester - Merril Lynch
39 Michael - National Committee on Boys and Girls 4-H Club Work
40 National Farm Chemurgic Council, Inc. - Newcomen Society
41 Newman - Nutrition Foundation
42 Nutrition Foundation - Olds, George D.
43 Olds, Irving - Payton
44 Peace - Pinkard
45 Pine Mountain Parkway - quail
46 Racquet and Tennis Club - Regents
47 Regents - Roby
48 Robertson, Douglas - Russell
49 S&W Molding - Shuman
50 Sibley - Sloan
51-52 Shell Oil
53 Smenner - Spinks
54 Spratlin - Stults
55 Sullivan - Talmadge, Herman
56 Talman - Truitt
57 Trust Company of Georgia - Turner
58 Turrentine - Voorhees
59-62 U.S. Steel
63 Waddell - Wildflowers
64 Whiteford - Wither
65 Wohlforel - Zook
Box 1 A - Callaway, Howard H.
2 Callaway, Howard H. - C
3 D - Gray
4 Griggs - L
5 M - Q
6 R - Shell Oil
7 Smith - Tr
8 Tweed - Z
Subseries D: Callaway, Howard H. "Bo", 1967-1996
Box 1-2 Ida Cason Callaway Foundation Records, A-Z
Box 3-8 Gardens Services, Inc. Records, A-Z
Box 9 American Waterski Association, 1965
Box 10 Miscellaneous, c.1970-1996
1. Letter to Bo Callaway 8/17/1960; re: vegetable, fruit, berry garden
2. "The Persecution & Character Assasination of Bo Callaway as Performed by
Inmates of the U.S. Senate under the Auspieces of the Democratic Party" July
3. Bo Callaway: Correspondence, 1992.
4. Correspondence re: "Legacy of a Dream" publication 1996
5. Site Survey for Boy Scout: "Camp Callaway" c. 1970
6. Bo Callaway: re "Supreme Court Decision 1996
7. The Bo Callaway Story 1995
8. Georgia Tech: Men's Tennis Program 1999-2000 re: photo of Howard Callaway
on p. 16
9. U.S.S Cason J. Callaway
10. Betsy & Terry Considine 20th Wedding Anniversary 1996
11. Bo's Bargain Bazaar Price List 1939
12. Bo Callaway Kindergarten Diploma
Subseries E: Callaway, Virginia Hand, 1922-1988
Box 1 A - Ba
2 Be - Blue Springs
3 Bo - Cl
5 Co - De
6 Di - E
7 F - Garden Club
8 Ge - Hi
10 Ho - Hy
11 ICCF - Inauguration, Jimmy Carter
12 Interstate 185
13 J - Lanier
14 Le - Memorial Forest
15 Mi - O
17 Q - Ro
18-21 Red Cross
22 Sa - Sl
23 Sm - Stewart
24 Stewart - T
25 U -
26 "Cason Callaway Of Blue Springs," 1964-65
Subseries F: Cooksey, William T., 1936-c.1984
Box 1 A (includes attendance figures, 1952 - )
2 B - Better Farms
3 Bird Study Trail - Chamber of Commerce (Georgia)
4 Callaway, Cason Jr. - Callaway, Virginia
5 Chapel - Complimentary membership
7 Cooksey, Mildred J. - Cottages
9 Cottages - Davis, Alvin S.
10 Dixie Lily Milling Company - Development
15 F - Golf
16 Golf - Hoffman, J. Leon
17 Hoffman, J. Leon - H
18 I - Insurance
19 Internal Revenue Service - L
20 M - Memorial services
21 Moneymaker, Mike - Newman Construction Company
22 O - P
23 Q - Reservations
24-28 Real estate
29 Ridings, Domer - R
30 S - Trust Company of Georgia
31 Trustees - Water resevoir
32 White - Z
Subseries G: Glade Springs Farm, 1952-1955
Folder 1 Black Snake Road (petition to County Commission to close, 1955)
2 Forest management, 1954
4-5 Reports (weekly reports to Mrs. Jackson from manager, Charles Clegg)
7 Soil and water conservation
8 Soil test records
9 Timber contracts
10 University of Georgia (extension specialists)
Subseries H: Ida Cason Callaway Foundation, 1936-1961
Folder 1 A
2-3 Akron, Canton and Youngstown Railroad Company
5 Bowen, John
6 Broad Street Apartments
8 Cameron, W. Lee
9 Callaway Mills
10 Carpenter, Arthur
11 Catholic Hospital Fund Of Columbus
12 Clay (Grady) Clinic
13 Cowles, Sallie
15 Davidson, J.Q.
19 Georgia Institute Of Genetics
20 Greene, James T.
22 Hephzibah Orphanage
23 Hybrid Pine Tree Project
26 Jolley Home, Conyers, GA
29 Letterheads and stationery
33 Monthly payments
36 National Conference of Christians and Jews
43 Scott, Annie
46 United Negro College Fund, Inc.
49 Williams, W.B.
Subseries I: Manchester Development Company, c.1905 - c.1956
Box 1: Manchester (Chalybeate) Development Company
Folder 1 Contracts - cottages, 1910, hotel, l911
2-8 Land records, 1907-1937
9 Minutes of stockholders' meetings, 1906-1936
10 Receipts for railroad tickets to Manchester, 1908
11 Stock certificates and checks
12 Waivers and proxies, stockholders' meeting, April 2, 1923
13-16 End of Year statements, 1952-1956
Box 2: Manchester Mills
Folder 1 Appointment of officers, 1907, charter 1909, application of superintendant, 1909
2-11 Machinery specifications and contracts
12 Organization meeting, 12 January 1909
13 Pike Brothers Lumber Company
14 Subscription list
15 Subscribers' meeting, 31 October 1908
16 Record of cotton received at mill, 1909
17 Warehouse receipts, 1909
18 Warehouse specifications
Subseries J: Old Water Mill, 1942 - 1964
Box 1 A - B
2 C - Colonial Stores
3 Cooksey, William T. - F
4-6 G - Z
Items separated - building plans
Proposed 42 foot Fitz Overshot Water Wheel, 1942
Grist Mill and Cold Storage Plant, Ivey & Crook, 1942
Flour and rye mill for The Old Water Mill, W.J. Savage, 1952
Subseries K: Miscellaneous, 1952 -
Folder 1-3 Masters Waterski Tournaments, c.1976 -
4 Membership, c.1952-1955
5 Menaboni, Athos, 1952- (see also MS80M, Athos Menaboni Collection)
6 Needlecraft School, 1983
7-7c Northrop, G. Harold, 1986-1992
8 Old Soap Opera House, c.1987
9 Pinnacle Award, 1985
11 Brinda, Tom, Director of Horticulture, c.1988-c.1993
12 Steeple Chase, 1990
13 Buckland, Harold
14 Kourkounis, Peter J., c.1995
15-18 Wilson, Jim, Victory Garden, 1988
19-21 Cameron, Kirk/Starlight Foundation, 1990-1992
22 Southeastern Resort Survey, 1982
23 Logo, 1961-1978
24 Development goals, 1992
25 Robison, Ted, 1984
26 Adams, Jack, 1966
27 Smith, Deen Day, c.1986
Folder 1 Olympics, c.1994-1996
2 Beaujolais Nouveau, c.1989
3 Bicycle Ride Across Georgia, 190
4 Cherokee Garden Club library book donation, 1994
5 Grass Roots movie crew at Callaway Gardens, 1991
6 Neiman Marcus shows, c.1984-c.1994
7 Food and wine seminar, 1984
8 Sibley Center fifth anniversary, 1989
9 Sibley Center dedication, 1984
10 Hawrylak, Walt, 1995
11 Kurz, Roger, 1995
12 Sibley, John A., trustee, 1964-1986
13 Marvin, Robert E., landscape architect, c.1984
14 Davis, Mildred, 1961
15 McGee, Jeulene, 1950
16 Cooksey, William T., 1944
17 Pedigo, Robert A., 1973
18 Galle, Fred, 1953-1983
Folder 1 Book Appraisals, 1991
2 Archival Proposals, c.1986
3 Callaway Gardens Capital Fund, c. 1980
4 Ten Year Plan, 1987-1997
5-6 Greenhouse Complex and Display Gardens Proposals, 1976-c.1980
7-8 Master Plans, c.1961-1987
9-10 Development of Property at Callaway Gardens, 1980
11 Long Range Plans, c. 1990
12 Timeline for Fundraising, 1979-2000
13-15 William Barrick, c.1981-c.2000
16-17 Day Butterfly Center 5th and 10th anniversaries, 1993 & 1998
18-19 Bike Trail Opening, 1987
20 Education Department Report, 1994
Folder 1 Alice Callaway: "The Garden of Alice Callaway," in Historic Gardens publication,
2 Alice Callaway: Correspondence, 1994 & 1996
3 Cason Callaway, Jr. Speech, 2/18/2000
4 "The Flora and Phytogeography of the Pine Mountain Region of Georgia," by
Samuel B. Jones, Jr., printed in Castanea, 1974
5 Dr. Sam Jones Interview, 7/10/1990 (transcription from video)
6 Facts about Callaway Gardens, c.1960-c.1990
7 Guided Bus Tour, n.d.
8 Memories and Milestones: National Council of State Garden Clubs Convention,
1999 (re: Callaway Gardens pg. 23)
9 Attendance Records, 1976-1991
10 Board of Visitors, n.d.
11 Guest Survey Data, c.1990
12-18 Suggestions & complaints, July 1997 - January 1998
19 Marketing Plan, 1999
20 Master Plan: Long Range Planning, c.1975
21 Conceptual Plan, c.1960-c.1974
22 Callaway Gardens: Land use policy and property acquisition, c.1992
Box 5: Fantasy In Lights 1996
1 Publicity (Brochures and flyers)
2 Press packets
3 Graphs and charts
8 Budgeting and market reports
9 Report formats
10 Ticket office - daily progress
11 Tickets sold - by type vehicle
12 Attendance reports
13 Other holiday light shows
Box 6 Summer Family Adventure -- Marketing Research 1999 and 2001
1-10 Guest interviews 1999
11 Final report 1999
12 Marketing correspondence 1999
13 Research study 1999
14 Research study interviews 1999
15 Marketing strategy 1999
16 Guest comments 2001
Box 7: Spring and Summer events 1996
1 Spring programs
2 Plant Fair and Sale, March 21 - 24
3 Spring Celebration, March 23 - April 14
4 Celebrate the Arts, April 13 - 14
5 Big Bugs, May 25 - November 3
6 Marketing plan for summer at Callaway
7 Summer programs
Box 8: Marketing 1997
1-4 1st - 4th Quarter correspondence
5 Marketing strategy
6 Radio ads script and billing
7 Print ads script
8 Print ad billing
9 Ad concepts
10 Ad proofs
11-12 Final proofs
14 Fitzgerald and Company
15 Outdoor Systems Company
16 Chambers of Commerce
17 Ad agencies
18 Ad rates
19 Mailer and resposes
Box 9: Marketing 1998
1-4 1st - 4th Quarter YP&B Memoranda
5 Program review YP&B
6 Budget vs. expenditures YP&B
7 YP&B media orders
8 YP&B contracts
9 Ad tare sheets
10 Ad options
11-13 Direct marketing correspondence
Box 10: Marketing 2000
1 YP&B Memoranda, 1st Quarter
2 YP&B Memoranda 2nd-4th Quarters
3 YP&B E-mail
4 YP&B Media change orders
5 YP&B Short term media schedules
6 YP&B Long term media schedules
7 YP&B Contracts
8 Memoranda - general
9 Ad tear sheets
10 Buick Challenge
Box 11 Fantasy In Lights 1999 - 2000
1 Reports 1999
2 Manuals and scripts 1999
3 Correspondence 1999
4 Ads and proofs 1999
5 Comparison to other light shows 1999
6 YP&B Correspondence 2000
7 Media Plan 2000
8 Manual and scripts 2000
9 Fantasy facts 2000
10 New scene: Enchanted Rainbow Forest 2000
11 Coke exhibit and Haddon Sandblom art
12 Recap 2000
13 Correspondence nd
14 - 16 Correspondence August - November 2000
17 Reports 2000
18 Ads and proofs 2000
Box 12: Marketing 2001 and 2002
1 Ad Proofs
5 Media Change Orders
6 Media Schedules
8 Southern Pine Marketing
12 - 15 Correspondence/E-mail January - August 2002
16 Correspondence Facsimiles
17 Correspondence Memoranda
18 Media Change